Wednesday, May 19th, 2010 

Lunch With Google!

Google returns to West Michigan for what is expected to be another sold out event! Register early! Lunch with Google sold out quickly last year!

Location: DeVos Place
Where to go: Directions & Parking

Lunch with Google Schedule:

A lot has happened with Google since last year’s Lunch with Google event! Join us as John Black, Retail Online Sales Manager from Google, brings us up to speed with where Google is heading. John will provide an overview of Google’s core advertising products, emerging growth areas, and new experiments. He will cover how small to large businesses can leverage these services and capitalize on online, mobile and cloud computing trends. Don’t miss this event!

Our Keynote Speaker: John Black has more than 10 years of experience in online and direct marketing, including positions in product management, market research, ad sales and management consulting. He joined Google in 2006 and is currently an Online Sales and Operations manager in Google’s Ann Arbor office. John has a bachelors’ degree in business from the University of Michigan and an MBA from the University of Denver.

There will be 5 Sessions after the lunch keynote where you'll have the opportunity to learn about Google Analytics & AdWords, Mobile Presence, and Google for Business. You will not want to miss this event!

Check out the session information below.

Session 1: Beginner AdWords and Analytics
Brian Steketee, Founding Partner, Steketee Greiner
This session will help you lay the groundwork for successful online advertising campaigns using Google. You’ll gain a better understanding of how campaigns should be structured, how keyword lists and ads are developed, tracking conversions, and improving campaign results based on data. The Analytics portion will show how companies apply Google Analytics for reporting and improving web design, content, and the user experience.

Session 1 Speaker Bio

Session 2: Google for the Large Enterprise
Daniel Jefferies, Founder and President, Newmind Group
In this session we will discuss how medium-sized and large organizations with hundreds or thousands of users are using Google Apps messaging and collaboration tools to drive cost savings and empower their users. We will give an overview of the Google Apps solutions, look briefly at a real world examples and then leave the majority of the session for questions and discussion with the participants. We'd like to customize the content of this session to your needs, so please feel free to submit questions in advance here: http://bit.ly/cLrFKx

Session 2 Speaker Bio

Session 3: Mobile Presence
Bruce LeSourd, Consultant, Übermind
More consumers use mobile devices for socializing, searching, shopping and more. Taking a strategic approach to mobile’s role in your business is key. This session will help business of all sizes identify the opportunities of engaging with customers and prospects in the mobile medium, and share ideas and tools for maximizing a mobile marketing investment.

Session 3 Speaker Bio

Session 4: Advanced AdWords and Analytics
Christopher Wallace, Client Services Director, iProspect
Learn how companies large, medium, and small are leveraging the insights found in Google AdWords and Google Analytics dashboards to make better business decisions. This session is intended for attendees who use the AdWords platform, but you don’t have to be an expert to attend!

Session 4 Speaker Bio

Session 5: Google for the Small Business
Pete Brand, Co-Founder, MINDSCAPE at Hanon McKendry
Learn how Google can help you efficiently operate your small business. Whether you are looking for seamless communication, collaboration, education or reaching your buyers online, Google has an answer and provides the tools. This breakout session will expose you to the available tools, and provide examples of how they are working for other companies.

Session 5 Speaker Bio